Adidas Is Closing Down All Of Its Physical Stores. Here’s Why

Image: markbeamish.com

Love the idea of buying sneakers in-stores or the thrill of queueing up overnight to cop a limited-edition release? Well, those days will soon be outnumbered if you’re a fan of one sneaker brand.

Adidas fans, you might want to pay close attention to the heart-breaking news we’re about to share.
In a recent interview with the Financial Times, Adidas CEO Kasper Rorsted said that the company is planning to pull the shutter of all of its stores in the next few years.

The decision was made to focus more on online sales, therefore shifting the whole operation online.
“Over time, we will have fewer stores but they will be better,” Rorsted told the Financial Times.

But we love looking at nice store displays! Plus you can touch the merchandise before buying it.
He added that “Our website is the most important store we have in the world. It has priority when we hire, when we allocate our resources and when we build our infrastructure.”

The lifestyle brand plans to double its e-commerce sales to €4 billion (RM18.99 billion) by 2020 from €1.6 billion (RM7.59 billion) in 2017.

Adidas has 2,500 stores worldwide and 13,000 additional mono-branded franchise stores.

Yikes, what do you think of this news, guys?

Will other sneaker brands follow suit?
Honestly, we prefer going to physical stores when it comes to buying shoes because you’ll never know if the shoe will fit you right or not. Plus, you get to rock your new kicks immediately!